All You Need to Know About Basic Emoji Marketing- A Beginner's Guide

Speed up your digital audience growth with Emoji Marketing Campaign in 2020

Digital marketing has grown up now. In 2020, image and high-quality textual content alone can’t beat your competitors. It’s the time you should grow up also and in your journey of growing up, an emoji marketing campaign seems to be your perfect cup of tea. With the blessing of digital media, the term ‘emoji marketing’ is now a very well-known digital marketing strategy. Being comparatively newer stuff, there are lots of scope for experimenting to achieve the best of your 2020 Digital Marketing Strategy. Feeling lost?? 😦😦Don’t worry. Let’s just have a look at the basics. 

What is Emoji Marketing?

First I want to raise a question. What is emoji? According to Macmillan Dictionary Blog, it’s nothing but  ‘a small digital image or symbol used in electronic communication to convey an idea or feeling.’

I know you are getting irritated, thinking that whoever does not know about emoji in the era of WhatsApp, Facebook, Twitter!! Guys here is the answer to my heading question 😊😊. While you like a post on Facebook/ Tumblr/Twitter, you hit a ‘love’ (💓) if you love the post (or want to flirt with the post owner😉). At least you hit a ‘thumbs up’ (👍) if you are impressed with the post. At this point, you respond to emoji marketing.  So, even now will you say that you are unaware of emoji marketing❔❔

Similarly, you can also implement such emoji marketing campaigns in your own brand product or service pages. No need to think within which industry your product lies. It may be a toy store, a financial service, a laundry, a spa, or even a social media sharing of a blog post. 

What Emoji Marketing Actually Does? 

In one word, it humanizes your brand. When you use feedback forms, MCQ surveys on your product pages, or social media pages, then your audience responds with more of business minds. The reason is your approach is highly formal. They will feel like a valued customer. But when it comes to emoji marketing campaigns they feel it more engaging. The reason is very simple. They chat with their friends and family on several social media sites and use lots of emojis there. When your campaign also asks them to do the same, they feel more friendly. This results in more customer engagement that automatically turns into valuable and trusted customers/audiences.  Below is an example for your better understanding.

Suppose Zomato has delivered your order. Next time when you will reopen the app you might get a popup screen like this:

Caption: Snapshot of a ‘Write your feedback’ screen from an application

Source: CanStock Photo

What will you do?

You may just hit a few stars and submit or even close the popup without any action.

But what if you get a pop up like this?

Caption: Snapshot of an emoji feedback option

Source: Shutterstock

As per normal human psychology, this will attract your attention a bit more than the previous one.

You will hit an emoji as per your service experiences. And your feedback is humanized.

Zomato can imagine a satisfied or angry human face and so the other customer

who will be going through your review. ✌

Other Benefits of Emoji Marketing 

• Emojis helps your content to stand out of the crowd and

• fetch greater contextual outcomes to your marketing copy.

• Your text can’t express the emotion behind your post.

• Emojis do the job effectively. 

•  You can win over the character count limitation by using emojis.

• See the LinkedIn storytelling post of Wioletta Lech below.

Caption: A snapshot of a LinkedIn post with emojis

Source: LinkedIn

In this post the use of emojis like ‘❓’, ‘❗’ , ‘🎯’ made the post visually more impactful. ‘👭 (two women holding hands)’ and ‘💑 (Couple with heart)’ express her emotions. In one work the post is expressing more in lesser words. 

• In the case of Email Marketing or Email Survey, the response and email opening rate increased in case of emails with Subject lines containing emojis. Below is an example of Zomato Emoji Email Marketing from my mailbox.

Caption: Zomato Email Marketing with Emojis in Subject Line

Source: Personal Mailbox

• As per Hubspot data, Push Notification with emojis boost up the open rate by 95% and bumps in conversion by 9%.

3 Killer Emoji Marketing Examples

1. Domino’s launched ‘Order Domino’s with a Text’ service. This allows customers to order a pizza just by sending a ‘🍕(Slice of Pizza)’ emoji.

Caption: Text Emoji Pizza ordering, Domino’s

Source: tatango.com.

2. McDonald’s ‘Everyday Icon’ emoji ad campaign has attracted a huge customer pool. It contained a Burger emoji 🍔, a Cartoon of Fries emoji 🍟, and a Soda Cup emoji 🥤.

Caption: McDonald’s Emoji Campaign

Source: Stathi Kougianos

3. Deadpool succeeded to smash up all box office records with their below emoji marketing campaign.

 

Caption: Deadpool Emoji Marketing

Source: Pinterest

But Be Careful

• Use only relevant emojis in marketing. Forceful insertion of emojis might irritate your audience.

• Emojis have to relate the context and concept as well.

• Analyze the target audience and the marketing content tactfully before panning the emoji campaign strategy.

• To identify the best emoji marketing strategy it’s better to take the help of Social Intelligence Toolkit.

• It’s better to run a trial of the emoji campaign within a small group of targeted customers before launching. 

• Last but not the list, never leave a scope for misinterpretation or dual meaning

• (Except in comedy and informal content)

Do you have an emoji marketing plan in mind ❔ or have already tried one❔

Feel free to share your ideas, opinion, and experiences in the  👇  comment box.